Made to Stick

By Chip Heath and Dan Heath
Read: July 2009
Rating: Sticky!

Written by brothers who found they had been approaching the same question in different ways, Made To Stick is a guide to what makes ideas “sticky.” Why do some phrases stay with you when others don’t? What makes a successful mission statement?

Heath and Heath have put together an acronym (SUCCESs) that explains the elements of sticky ideas, and give each letter a chapter. Their writing is fun and upbeat, making use of the most powerful sticky factor, storytelling. It doesn’t read like a text book, which is excellent.

I’m definitely going to reread this one, to make sure the ideas they have DO stick.