Betty Crocker ambushed me. I was in the cake aisle looking for other things when, lo and behold, I see BC boxes with the magic words “GLUTEN FREE” scrawled across them.
I just about went into shock. Very, very happy shock.
It’s been a while since these launched, but I was on goodbloghiatus, so here’s what I have to say about them.
The yellow cake is awesome. It bakes up perfectly. When the box says beat for X time, do it. The cake will come out fluffy and lovely. Same for the devils food cake. The chocolate chip cookies are good, too. Slightly cakey, rather than chewy. I can’t speak for the brownies because I’ve got some really weird mental block surrounding brownies (the last 3 batches I made were ruined by my own ineptitude).
They are priced similarly to other GF goods, and come in the same quantities. Can someone explain to me how double the flour mix makes half the finished cake product? (One box of standard cake mix makes 2 cake layers. One box of GF mix makes one layer.) And why I have to pay double for half?
Betty Crocker means GF is going mainstream. It means smaller, less adventurous supermarkets may be more willing to buy these, as they already know and contract with the brand. Hope springs eternal.
